How much does losing a customer cost you?
How much does it cost you each time a customer goes elsewhere? Let's take the example of a grocery store. If you spend $100.00 a month at the grocery store. Over the course of a year that is a $1200.00 loss. Over 5 years a $6,000 loss. Over a life time of 30 years shopping at the same store or chain a $36,000 loss. Can your business afford this loss? What can you do to prevent it?
